How PayPal Went from Free to Paid — And 95% of Users Stayed
PayPal promised it would always be free. Then it started charging. Users were furious. But 95% stayed — and that is the most important lesson in pricing psychology.
In 2008, SpaceX had failed three launches, Tesla was hemorrhaging cash, Musk's marriage was collapsing, and the global financial crisis h...
JB Straubel grew up tearing apart machines in Wisconsin, turned a junk Porsche into a world-record electric car, and then met Elon Musk a...
Elon Musk compares founding a company to eating glass and staring into the abyss. He slept on the factory floor, worked hundred-hour week...
In November 2019, Elon Musk announced Tesla would build its first European factory near Berlin -- right in the homeland of Audi, BMW, and...
Elon Musk compares the cost of a finished part to the raw materials that went into it. If the ratio is high, something is wrong. He calls...
Most people reason by analogy — doing what has been done before. Elon Musk reasons from first principles, breaking problems down to their...
Eugene Kleiner was one of the Traitorous Eight who left Shockley Semiconductor to found Fairchild. A decade later, he co-founded Kleiner ...
In January 2007, Steve Jobs walked onto a stage in San Francisco and introduced a device that combined a phone, an iPod, and an internet ...